I am an avid supporter of shopping online. I even do my part to contribute to this new age phenomena. Gone are the days when you have to physically walk into a store to find some really great items. There are quite literally millions of websites that will allow you to shop their inventory without lifting so much as a finger. Ok, so maybe you will have to move just one, but not more than that.

One of my favourite clothing stores in the province, Cade Style Lounge, is located 2.5 hours away from where I live. I follow their Instagram page as a way to be able to shop and support them since they, too, are a small business. Plus they have some really cool stuff. I previously dedicated an entire post to a purse that I bought from Cade. I still wear it, and only it.

Last week I ended up seeing a shirt that I liked on their Instagram page. I contacted them through direct message, and after it was all said and done, I ended up getting:

1. Vintage Rocking Horse necklace

2. MINKPINK crop top

3. Gentle Fawn leggings

4. Cade bracelet (free)

Obviously, the many advances in technology make our lives so much simpler. They also allow small businesses to increase their traffic by reaching further audiences, which consequently increases their sales. As an owner of a retail store, I know that I would never be able to operate successfully without my presence on these sites, namely Instagram. While many may disagree with my proclamations on the benefits of social media platforms, I personally think that the strengths outweigh the negative aspects. At least in regards to local shops. I can only hope that these advances will persist. Until then, I will not only continue promoting my store, Potomac Trading Post, Ltd., but will also be an avid supporter of other independent shops. I hope that you will too!

Have the best weekend! See you on Monday.

<3

Emory

Hello, Followers:
Blog // Instagram // Pinterest // Twitter