Search Engine Optimization is an important part of a digital marketing strategy. It can help drive traffic to your website and products, which means more chance of landing sales. Many companies offer SEO services, but there are also some things you can do yourself without having to outsource.

Some people might think that only large companies have the capital and necessity to use SEO services. As a matter of fact, SEO can even help more for local small businesses. No matter if you are running an appliance repair company or car detailing business, you can reach more customers by working with an experienced SEO team.

The best things you can use yourself are keyword generators, blogging, and optimizing your images. These tools are not expensive and can give you more visibility if used properly.

Keyword Generator

Keyword generators can help you find the right words to use for your business. Like searching for words relating to what you do. These tools rank keywords, so you can see how they perform on search engines currently.

It gives you some information on how searches change over time as well as if people use certain words regularly. These tools are there to help you narrow down the right keywords to use in your content.

Once you find keywords you like, make sure to save them. Having a list of keywords at the ready will help you get your content written and published quickly.

Start a blog

Now that you have your keywords, you need to utilize them. Several case studies investigated how good blog content can generate more traffic. Many of them analyzed some companies’ existing content and rewrote some of it with selected keywords.

Blogging can keep your website current. Regularly updated websites build more trust with readers. No one wants to land on a blog that hasn’t been updated in years. And outdated websites don’t rank well on search engines.

Google in particular doesn’t like showing outdated information to their searchers. Good content will also keep readers engaged and keep them on your website for longer.

Optimize images

Most people wouldn’t think the name of their file would make an impact on their reach. The truth is, it does! If you search for anything on your search engine, 8 times out of 10 the file name will contain your keyword.

Additionally, a good alt tag can provide context to your images. And even when images aren’t loading, search engines will still be able to help rank your website because it just ‘reads’ your alt text. The best option is to include brand-related words for a visibility boost. But, whatever you do, don’t keep piling on the keywords. It will become too ‘crowded’.

** This was a contributed post.

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